Over Thinking Social Media

I’m a thinker, a reader, a planner and then I will execute after I feel like I have covered many options.  But with social media, it is more of a think quick, try it, revise it and repeat it approach.

In a post last week, Lance Haun wrote about why you should mess up in your social media efforts and I agree with his view.  If you are sitting in a comfort zone and doing the same things repeatedly, what kind of strategy is that?  Do companies evolve to stay ahead of their competition?  Absolutely!  So why do you have the same approach to social media day after day after day?

I’ll tell you why, the unspoken rules.  You know those rules that people have spread around about etiquette, what to say and what not to say.  You know what, I was in that boat as well.

Here I am, the pot calling the kettle black, and jumping onto the new wave of social media.  Try a new approach, try a new direct message, heck – try anything new!  Think outside of the norm, of your norm, of your comfort zone and engage in a new way.  Add value to your network by doing something innovative.

Why should we wait for people like Gary Vaynerchuk, Chris Brogan, Seth Godin, Brian Solis and others give their new thoughts away?  Beat these guys to the point and make it happen.

As Chris Brogan and Julian Smith put it in their book “Trust Agents”, make it a game.  Do something new, and then be a leader and tell others about it.  Add value by helping others… now go and have fun.  And kudos to Lance for getting me thinking in a new direction.

Twitter: Make It Meaningful

thumbs upDo you feel you add value to your followers?

This is something I ask myself and strive to achieve each and everyday.  Yes, some days are better than others, but by making it a goal each and every day I do my best to eliminate the “fluff” that most of my followers could care less about.

Of course you need to have a personal side, otherwise why would anyone follow you?  But if you have goals such as adding good content and share your knowledge, then you will be able to connect with a greater group out there than those whom you are already connected to.

Expand your presence.  People want to read interesting, inspiring, shocking and insightful information so provide them with your unique value.  Spend a few minutes each day reading articles on what YOU like and then share those with the Twitterverse.

To borrow a word from Scott Stratten (@unmarketing), all this will do is make AWESOMESAUCE to your value!