Improve Your Recruiting Practice

Recruiters tend to be creatures of habit, we stick with what works. While being productive and filling open positions is the ultimate goal, we shouldn’t get rooted in our ways and afraid to adapt to new techniques and methodologies.

I continue to be surprised while talking with recruiters about what they haven’t tried. I understand that not all social networking tools are not for everyone and there are far too many for any one person to have an impactful presence on all of them.

I still believe that recruiters, or people in general, must expand into areas that are uncomfortable to grow. Trying a new tool isn’t a bad thing. But don’t just try it and move on. Truly spend time with the tool and give it a fair try. Otherwise you are cheating yourself out of a potential new and valuable sourcing tool.

Make 2011 the year you try at least 1 new tool. Give it time as anything new takes time to evaluate. If you are unsure as to how to use the particular tool or if you are looking for tricks to make it easier to use, ask someone. Most recruiters enjoy being viewed as a subject matter expert and will be happy to provide insight and helpful hints.

Spend time doing research on what sites might be best for you to use. If you are in the Federal or State/Local government space then GovLoop will be a great option for you. If you are seeking entry level or recent college graduates then you may want to consider KODA. If you recruit on a wide variety of positions, then give Facebook a fair try.

Also, please don’t say that you are going to try LinkedIn (http://www.LinkedIn.com). I mean, isn’t that cheating? You should be there already.

These are just a few ideas but give something a try starting in January. If you really want to challenge yourself, try one new tool every 3 months to see if you are able to continually expand your sourcing toolbox.

Have fun!

Photo credit: Significantblog

No Such Thing As A Quick Fix

#SocialRecruiting or the use of social media for recruiting is not a new concept.  Many blogs have been written about how recruiting is social, has been and always be social.  What I am sensing from many recruiters is a “Field of Dreams” syndrome… if you are there, candidates will come.

Social media is not a “quick fix” for anyone.  These are tools that will take time while building credibility, adding value and ultimately trust from others.  There is a time investment, a willingness to share and an huge amount of listening that must occur as well.

In fact, listening might be the most important piece of the puzzle.  If you listen well, you will be able to respond to comments appropriately and make stronger connections.

This is not a push methodology for your jobs.  Yes, social media will allow you to post jobs and to let others know about your openings.  Just don’t be spam!  Don’t be that person that posts 40 messages in a row talking about your openings.  Don’t make others pull you or block you from their feed.  If they do block you, your information is now useless to someone and their entire network.

Be strategic with what you share.  Take the time to formulate what messages you want to convey.  Identify key individuals to follow and interact.

Social media is an incredible tool, just don’t rush it for both your sake and your business!

Transcript of Video:

“Hey, how are you.  Coming to you today, just wanted to talk with you about all of the recruiting summits that are happening now for social media.  And I’m seeing a lot of people come in and start to talk about “how do I get there?”  And the biggest questions that I always come across is “well, how much time does it involve?”  And I don’t think it is about time. And I had a great conversation at some previous conferences about time.  It is not about the time.  You put the time in to get the results. It’s not a quick fix, but over time the results will be there.  So take time, think about what you are doing, put the effort in and everything’s going to work out.  Just make sure you are there, you are doing it and you have the presence.  That’s it this week from the HR farmer, see you soon.”