Me 2.0 – my review and thoughts

While on vacation I took the opportunity to read Dan Schwabel’s book, Me 2.0 and it left me with a really positive feeling and outlook.  Dan provides the reader with some great insight into personal branding through social media and social networking.

Although this book is geared towards Dan’s expertise of Generation-Y, or Millennials, other generations (like me a Generation-X guy) can pick some good insight out as well.

Below are a couple to areas I really enjoyed in the book, I am only highlighting a few as I don’t want this to be an essay!

Excellent points:

  • Social networking – excellent overview to numerous sites, why it is important to manage your brand and how best to effectively manage.
  • Security – great points on internet security and how to try to reduce your risk of being affected.
  • Social media – setting up your own web site, blogs, how to interact with others effectively to further push your message and brand into the market.
  • Passion – be passionate about you because that is really what it is all about!

Points I tend to disagree with (from an HR perspective):

  • Cover letter – most recruiters today tend to bypass the cover letter and head straight to the meat of the resume.  If you are contacting a recruiter directly via email then use the email body as your cover letter.  Also, highlight why the company will benefit from hiring you.
  • Résumé – Dan recommends including a lot on your resume and I have the opposite approach and recommendation.  Sure, your resume is the tool to get in the door but don’t oversell so that there isn’t much to add in a resume.  A resume is a sales tool to get in the door to sell your brand.

I firmly believe this is a great read and an excellent resource for anyone of any generation considering their personal brand.  Again, this book is geared towards Gen-Y / Millennials but anyone should be able to pick and choose the ideas that work best for their own personal goals.  The value of this book for anyone wanting to consider their personal brand is priceless and, yes, some information maybe review but there are plenty of new ideas to consider.

Worse case scenario, this is a topic that will stay in your mind in a very competitive world (regardless of your industry) and you will continue to refresh your mind and maybe even encounter some new ideas along the way.

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Personal Branding, always evolving

Today, Dan Schawbel launched his new book, Me 2.0.  This looks like an interesting read as getting different perspective on these topics are always interesting, especially when it is regarding you and your career (referring to me, sorry to be confusing).  Personal Branding is critical for everyone because you always need to have this in the back of your mind ready to go as you never know who you may come across when you are out on the town.

 

There are always blogs and tweets regarding personal branding, personal elevator pitches, blog elevator pitches, landing pages and the like.  All are important, but don’t get caught up in all of this too much.  It is good to have them but when you start aggressively going down this path, you begin to shrink-wrap yourself into a package.  Networking is still people interaction and you shouldn’t brand yourself as something you are not.

 

My brief thoughts on this just to get you thinking:

 

  • Be yourself.  This is always the most important aspect.  Don’t put yourself out there as something you are not as this will be uncovered very quickly.
  • Talk with your friends/family.  They will give you objective feedback and help you to realize points you may not have thought about.
  • Create a landing page.  This is a personal page where you maybe found and put a little bit about yourself out there for people to learn about you.
  • Update your resume every 3 months.  Have different copies of your resume, a one pager and a two pager, just in case.
  • Try to meet one new person a day.  It is amazing who you may come across out there.

I know this is just scratching the surface but something just to get you thinking a bit if you haven’t begun already.