Personal Branding, always evolving

Today, Dan Schawbel launched his new book, Me 2.0.  This looks like an interesting read as getting different perspective on these topics are always interesting, especially when it is regarding you and your career (referring to me, sorry to be confusing).  Personal Branding is critical for everyone because you always need to have this in the back of your mind ready to go as you never know who you may come across when you are out on the town.

 

There are always blogs and tweets regarding personal branding, personal elevator pitches, blog elevator pitches, landing pages and the like.  All are important, but don’t get caught up in all of this too much.  It is good to have them but when you start aggressively going down this path, you begin to shrink-wrap yourself into a package.  Networking is still people interaction and you shouldn’t brand yourself as something you are not.

 

My brief thoughts on this just to get you thinking:

 

  • Be yourself.  This is always the most important aspect.  Don’t put yourself out there as something you are not as this will be uncovered very quickly.
  • Talk with your friends/family.  They will give you objective feedback and help you to realize points you may not have thought about.
  • Create a landing page.  This is a personal page where you maybe found and put a little bit about yourself out there for people to learn about you.
  • Update your resume every 3 months.  Have different copies of your resume, a one pager and a two pager, just in case.
  • Try to meet one new person a day.  It is amazing who you may come across out there.

I know this is just scratching the surface but something just to get you thinking a bit if you haven’t begun already.

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Get in the Twitter Game

Twitter is everywhere.  It is on your computer as an application (http://www.techcrunch.com/2009/02/19/t-top-20-twitter-applications/), your phone (http://mashable.com/2008/12/21/twitter-mobile-applications/) and maybe even your t-shirt.

The fact is, Twitter is everywhere and everyone it talking about it.  Jon Stewart isn’t such a big fan though (http://www.youtube.com/watch?v=v-OH285DdNM) but the craze is here and growing rapidly.

Whatever your reason for being on Twitter, follow people who might give you valuable insight to it and how best to utilize the technology.  It is never too early or too late to practice good Twitter-tips.  I like Dan Schawbel (@danschawbel) as he provides a variety of tips on Twitter and on Personal Branding which is his specialty.  While I do not agree with everything he puts out, it is very topical and gives some good exposure to different areas.

Build a network of what is of interest to you; jobs, technology, news, politics, finance, gaming, sports, dating, or whatever else and build a common interest theme.  Then, add people outside of this concentration to allow you to join a plethora of conversations and get exposed to a lot of areas.

Once you are on Twitter, join the conversation.  The best way to build your network is to be heard.