Second Prediction for 2010: Video!

No real surprise here:

Also, in follow up to my previous blog entry on mobile… check out Chris Hoyt‘s blog for a great AT&T video called “OMG Mobile?!” – I’m not the only one who feels this way!

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2009 Social Recruiting Summit

On Monday, November 16th in New York City, the Social Recruiting Summit took place amongst a great crowd of presenters and attendees.  The energy was high and social media/social networking was on everyone’s mind!

Laurie Ruettiman (AKA Laurie Woman) was an awesome MC and one who really gets HR, Recruiting and Social Media.  And she should get it knowing her vast and strong HR background.  Laurie was a perfect choice to MC this event and kudos to ERE for this selection.  Also, yes, Laurie was standing on her soapbox all day!

Fred Wilson, Carmen Hudson, Kelly Dingee, Ben Gotkin, Kerry Noone, Heather Tinguely, John Sumser, Master Burnett, Susan Burns, Gerry Crispin and Jessica Lee all provided excellent insight to social media for recruiting and the only shame is that during the day you had to make choices on who you would like to hear.  These were presenters that were worth coming in, meeting, listening to and interacting with on a variety of topics.

Not only were the presentations great but the networking opportunities were invaluable as well.  It was a chance to meet those that you have Tweeted with for a while, spoken with on the phone or just reconnecting from anther function.

What did I take away from #SocialRecruiting?  I got something out of each presentation I attended but the 5 big ideas that really stuck out in my mind were: 

  • Fred Wilson – Blogs are where people build trust and to build an audience.  Blog every day.  It is hard to do but you have to make time to do it.  And make it a key part of your company web site.
  • Fred Wilson – Identify 3 things you have been doing for over 10 years, stop doing them and replace them with 3 new things.
  • Kerry Noone – Make sure that every comment is followed up on, either by a direct response or by connecting with the right recruiter.  It is important to keep the direct contact going on your social networking sites.
  • Master Burnett (reiterated by Gerry Crispin) – If you are not in the conversation, others will lead it.  This is so powerful and completely TRUE.
  • Jessica Lee – Do it for you and enhance your brand.  People want to get to know you more than they want to know the company.  People will learn about the company through your interactions.

And my bonus take away:

  • Chris Hoyt gave a perfect glimpse at how effective a Google Wave at a conference is to share information, provide insight to others and how it is even a great tool to have the conversations continue even after the conference has ended!

If you couldn’t attend this session, definitely make it part of your 2010 plan.  The information is phenomenal but the connections are invaluable!