BREAKING NEWS: Social Media Is More Than You Think It Is

Yes, social media is about sharing ideas.  Yes, social media is about networking.  Yes, social media is about branding. And yes, social media is about telling your friends/followers what you are doing.  But it really is so much more than that.

 My definition of social media: it is what you make it. checklist2

If you want it to be about telling people what you are doing or where you are going that is fine (but these people are missing something powerful).  If you want to recycle (retweet) articles or comments from others, excellent.  If you want to strive to be a “trust agent” and produce your own unique content and build a stronger friend/follower base and provide insight on your own particular niche, awesome!  If you want to take conversations offline and connect with others then you are really utilizing social media in a powerful way.


 There is still resistance to social media either from spouses, significant others, your employer because they don’t fully understand why you are doing it and what is the impact.


 Social media is not going to provide an immediate ROI, it is a tool where you need to build trust with your friends/followers as you engage with them on any number of countless topics.  If you want to use it more for your business or professional growth, you still need to keep a “human” factor alive in your communication.


We can smell the bots out there and many choose not to follow them, yet some still do.  As the saying goes, to each their own.


My first recommendation or action plan to everyone who is struggling on how they want to create either a business or personal social media strategy: make a plan.  Understand what you want to accomplish and how will you utilize any number of social media tools to achieve that goal.  This is not an overnight process and takes effort, time and consistency.  Above all, be yourself.


But whatever you think it is, it really is so much more because it is something different to each of us and used uniquely just the same.  Remember that your audience is everyone so do it your way… but be respectful.

Employee Responsibility

What is the responsibility of an employee when branding their employer?  Obviously there is a need for every employee to brand their company especially if you are in a client facing which includes HR.  HR is always the face of the company when recruiting new employees, bottom line.  Just as important for your sales team to provide a strong company brand, it is equally important for each and every employee to have the same goal and objective.

Personal branding is the new buzz and everyone need to incorporate how to include this as part of their activities.  A consistent message, either for you personally or for your company is very important.

Send that message.  Make yourself seen.  Make your company seen.  Let it grow and stay in control.  Be responsive.  Be engaging.  Make it happen.