First of Two Predictions: 2010 – The Year of Mobile Social Media

Yes, smartphones are already dominating the mobile marketplace and people are flocking to stores to purchase/upgrade iPhone’s, Blackberry’s, Palm’s, Droids and everything else in greedy fashion.  This is not an accident as people want easy access to anything they can imagine in an instant.

I anticipate 2010 to be the year that companies jump into the mobile world.  I expect to turn on my iPhone, click on the “App Store” icon and begin to search for companies who have created their own app to link to potential customers and job candidates.  I expect companies to understand that people will search for them on their phones while they are on the go rather than trying to remember to get online later that night when they get home to begin investigating a new trend or a new position.

Companies are already easily searchable and found but when you make an app available for someone’s smartphone, there is a whole new world and way to link to your target audience.

Face it, you can’t go anywhere without seeing someone texting or searching on their phone.  How exciting is it for a company to push information to you on your phone; could be a coupon, could be a new product launch, or it could be a new job opportunity.

This is an exciting venture and one that also, like all company related social media tools, is filled with legal bumps.  The legal side is an entirely different topic but one that I must stress anyone interested in social media of any nature must explore thoroughly.

Use your mobile devise for your social media activity and to keep networking, just anticipate businesses to join you in the ocean soon enough.

How Do You Stay Focused?

A few years ago I was privileged enough by my previous employer to take part in a seminar and found it tremendously valuable – so much so that I keep a mouse pad next to me as a constant reminder of the important information I learned as to hopefully never forget.

Ah-ha Reminders

I love reminders, notes, to-do’s or whatever your verbiage of choice maybe.  I am high on keeping notes handy to remind myself later of important information or just so I won’t forget in the course of a day.

I’m trying to simplify my life a bit but I have a Palm, a Blackberry and a couple of notepads that I will never get rid of… there is just something about actually writing that still sticks with me.  I keep a notepad on blog ideas (an idea I got from Problogger), one for notes on a book I hope to write one day and one for what I need to do for work which is ultimately my most used each and every day.  I also have a “honey-do” list at home which never seems to get shorter.

The list is something that resonates within me to focus and get accomplished.  With so many distractions available these days in the form of co-worker chit-chat, Twitter, Facebook, LinkedIn or other social networking and the Google search of your choosing there must be a devise to help refocus yourself.

If you work off of your memory well, then you are one of the lucky ones.  If most of you are like me, then I highly recommend taking time to devise what will work for you and don’t let it go.  Embrace it, use it, focus with it and grow with it.  Who knows, it may provide you with more value than you could ever imagine and maybe begin to enhance other areas of your professional or personal life.

Get in the Twitter Game

Twitter is everywhere.  It is on your computer as an application (http://www.techcrunch.com/2009/02/19/t-top-20-twitter-applications/), your phone (http://mashable.com/2008/12/21/twitter-mobile-applications/) and maybe even your t-shirt.

The fact is, Twitter is everywhere and everyone it talking about it.  Jon Stewart isn’t such a big fan though (http://www.youtube.com/watch?v=v-OH285DdNM) but the craze is here and growing rapidly.

Whatever your reason for being on Twitter, follow people who might give you valuable insight to it and how best to utilize the technology.  It is never too early or too late to practice good Twitter-tips.  I like Dan Schawbel (@danschawbel) as he provides a variety of tips on Twitter and on Personal Branding which is his specialty.  While I do not agree with everything he puts out, it is very topical and gives some good exposure to different areas.

Build a network of what is of interest to you; jobs, technology, news, politics, finance, gaming, sports, dating, or whatever else and build a common interest theme.  Then, add people outside of this concentration to allow you to join a plethora of conversations and get exposed to a lot of areas.

Once you are on Twitter, join the conversation.  The best way to build your network is to be heard.