Aim High and Then Get Realistic with your Social Media Plan

Recently I spoke at #BrandsConf in New York about HR being left out of social media conversations. In short, I shared with a predominantly non-HR audience what many of you already know and maybe have even discussed yourself: HR and Recruiting MUST be included in strategy, best-practices, legal and implementation discussion and activities.

This may seem like an over discussed topic but it is amazing at how many companies, employees and external agencies ignore HR and Recruiting professionals in these conversations.

Let’s face it, HR/Recruiters are talking with external candidates and are sometimes it maybe the first time a candidate is learning about the organization. Recruiters are sales and marketers in these instances which happen daily. How is it possible then that we are often a forgotten group?

Here is what I propose and even challenge to you. If this sounds at all like your company and social media is a space that you have identified as a place you need to have a presence, make a social media “wish list” for your HR group. Make a lofty list and push the boundaries of what you want to implement but make sure you know the 3-4 initiatives that are critical sites to have a presence.

Now, after you have created this list and the business reasons HR needs them, schedule a meeting and invite the existing stakeholders (often Marketing, PR, Legal) and present to them this vision. Be prepared for push-back and embrace their feedback. Then sell them on why you must have the 3-4 tools you identified.

If you are lucky, you will get more than those 3-4. Worst case scenario, you have presented your case and importance as to why HR must be included.

If this sounds like something you have already experienced or are going through now, please share your comments so others may hear about your successes or concerns that you encountered along the way.

Get ready to welcome HR to the social media table. Good luck friends!

Photo credit: Social Media’s Future


About kufarms
10 years in HR and recruiting both in the corporate and agency worlds. Corporate Recruiter and Socail Media Strategist. Looking to share and discuss topics as well as hopefully provide some thought. Dad of 2 with a loving wife.

4 Responses to Aim High and Then Get Realistic with your Social Media Plan

  1. I have no data to back this up, but I have a hunch that in the organizations where HR isn’t in those conversations, it’s because the HR pros there aren’t active in social media themselves.

    That’s not just an HR problem – it’s a business problem.

    Brand and Culture are really just two sides of the same coin. Smart marketers are selling the culture with or without HR’s involvement. If HR pros aren’t present during those conversations, I think they only people to blame are the HR pros themselves.

  2. Sorry for a second comment, but a thought I forgot to mention: HR needs to get out of the habit of asking for permission.

    Have a great idea? Execute it and ask for forgiveness later. That’s how you really earn the respect of the business.

  3. Pingback: Tweets that mention Aim High and Then Get Realistic with your Social Media Plan « THE HR FARMER --

  4. kufarms says:

    Chris, thanks for your comments. I cannot agree more that HR has to become more proactive on this conversation. Just doing it it definitely better and the forgiveness will come, especially when it’s an effective strategy and implemented well. Thanks again for the comments!

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