A Favorite Quote

OK, I’ll admit it. I stole something. It was pretty valuable and something I utilize almost every single day. I stole a quote.

You are probably thinking this is no big deal. Well, you are wrong and for that I will also admit that while I did steal the quote I also (eventually) give credit where credit is due.

I met Eric Winegardner at a conference in Chicago where we were both presenting. During Eric’s talk, he dropped TWITTER GOLD on me and it went a little something like this: “don’t tell me I don’t have time, tell me its (social media) not worth my time”.

Sheer genius.

That is a very distinct and important difference. Let’s examine the first part of that quote. All too often people will hear of something new and say “I just don’t have time for that”. Of course they have time, they are just afraid of trying something new. And they make this comment prior to even looking into the tool. The second half is so true. This states that you have tried a particular tool and did not get the results you need, so you moved on. That is critical.

Social media is THE new tool. There will always be something new and shiny for us to try next, but take the time to examine and evaluate whether whatever tool will actually work for you and your business.

Be informed, be educated and have fun testing the next shiny object!

No Such Thing As A Quick Fix

#SocialRecruiting or the use of social media for recruiting is not a new concept.  Many blogs have been written about how recruiting is social, has been and always be social.  What I am sensing from many recruiters is a “Field of Dreams” syndrome… if you are there, candidates will come.

Social media is not a “quick fix” for anyone.  These are tools that will take time while building credibility, adding value and ultimately trust from others.  There is a time investment, a willingness to share and an huge amount of listening that must occur as well.

In fact, listening might be the most important piece of the puzzle.  If you listen well, you will be able to respond to comments appropriately and make stronger connections.

This is not a push methodology for your jobs.  Yes, social media will allow you to post jobs and to let others know about your openings.  Just don’t be spam!  Don’t be that person that posts 40 messages in a row talking about your openings.  Don’t make others pull you or block you from their feed.  If they do block you, your information is now useless to someone and their entire network.

Be strategic with what you share.  Take the time to formulate what messages you want to convey.  Identify key individuals to follow and interact.

Social media is an incredible tool, just don’t rush it for both your sake and your business!

Transcript of Video:

“Hey, how are you.  Coming to you today, just wanted to talk with you about all of the recruiting summits that are happening now for social media.  And I’m seeing a lot of people come in and start to talk about “how do I get there?”  And the biggest questions that I always come across is “well, how much time does it involve?”  And I don’t think it is about time. And I had a great conversation at some previous conferences about time.  It is not about the time.  You put the time in to get the results. It’s not a quick fix, but over time the results will be there.  So take time, think about what you are doing, put the effort in and everything’s going to work out.  Just make sure you are there, you are doing it and you have the presence.  That’s it this week from the HR farmer, see you soon.”

Don’t Have A Conference Budget

I’ll admit it, I’m jealous of everyone who gets to go to so many of these cool conferences.  The Spring and Fall seasons are always packed with great events and unfortunately I am one of those who must miss the vast majority of these fantastic events.

Today I wanted to share with you a few, simple thoughts on how to make the most of not-being-there (sorry for the video lighting).

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Hey, how you doing?  I’m coming to you today, just, it’s been a while since I’ve done a video chat.  Wanted to talk with you, today, a little bit about what to do if you can’t go to a conference.

This is definitely conference season and there’s a lot of options to get to.  Some of them are easy to get to, some are difficult to and in a case like mine I have no budget to get to any of them.

So what do you do?

I like to follow along certainly to a lot of people that I follow on Twitter to stay up to date with what is going on.  But I also like to take come conversations offline and have a lot of one-on-one communication.  Learn a little bit more about what individual people took away from it and maybe some best practices they were able to get.

So, I want you to think about what’s a way I am able to leverage conference season if I’m just not able to get to a conference.  So I hope you are able to take some time to think about that and put a plan into action where you are able to, to make the most of people, and your connections and your friends and be able to learn with them.

So, good luck with it.  I know I’m going to keep trying to do this especially next week with #SocialRecruiting Summit but hopefully I will be able to get to one soon and connect with you.

Thanks!