Social Networking: Relationships, Encounters and Spam

Everyone knows that social media and social networking continues to grow but I have also taken note at how it has evolved on many of the social media channels.  Are people looking for a relationship, an encounter or is it just spam?

The answer is “yes”!  Social media is all 3 of those.  People and businesses need to rethink exactly what their strategy is to connect with their target markets.  Think about your day as you network through any number of social media tools:

Relationships: People and brands want to build a relationship with you.  After all, everyone is told to build a relationship with your network.  Relationships are trustworthy connections, often forged at events or in person who does not equate to every single person you come in contact with through social media.  This is very small number of people in your network, those you could call at any moment and catch up.  A very important portion of your network, and a small number in your network.

Encounters: Most likely the majority of people/brands that you will be involved with throughout your day.  These are the individuals or companies that are working to connect with you, to exchange information and to bring you into their community.  This is often misconstrued as “building a relationship” rather than acknowledging exactly what it is, an encounter.  There is absolutely nothing wrong with being an “encounter”.  Both parties are gaining information and sharing feedback.  Also, you may interact with someone today and then not again for another few days or weeks.  But you have interaction with them and you are able to message them and reconnect practically at any moment.  Encounters are where we live online, are very helpful, but not to be confused with relationships.

Spam: The bottom feeder.  Finally, there are those bots or people that spam the rest of us.  To use somewhat of a cliché, Web 1.0 tactics in a Web 2.0/3.0 world.  These accounts are those that say they “get” social media but obviously do not.  They want to push information out as often and as rapidly as they can.  If you send a question to them, you will be hard pressed to gain a response.  Spam will always be around.  Why?  It is easy and is automated.  There is minimal thought behind it and is easy to measure results.

Is this cut and dry… nope.  Is there some overlap between “relationships” with “encounters” as well as “encounters” with “spam”… definitely.  Grey is the world in which we live.

Think about this.  If the majority of our day and time is spent making social encounters, this means that you must maximize your value.  Engagement is great and value is king.  People want to learn and share ideas, make the most of your time.


About kufarms
10 years in HR and recruiting both in the corporate and agency worlds. Corporate Recruiter and Socail Media Strategist. Looking to share and discuss topics as well as hopefully provide some thought. Dad of 2 with a loving wife.

2 Responses to Social Networking: Relationships, Encounters and Spam

  1. Pingback: My Response To “the 7 Link Challenge Today #7links” by ProBlogger « THE HR FARMER

  2. Pingback: Why Social Media Matters To Your Business | Blog « ANDYWERGEDAL

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