Social Media Certifications

These days you are able to apply for a certification for everything and anything, the latest entry into this is a Social Media Certification.

In general, certifications are nice and maybe a good learning experience but do they truly enhance your ability.  Anyone from any background is able to enter a certification course and gain the knowledge but that does not necessarily translate into usability.  There is an awful lot to learn, understand and apply into social media and just by taking a course will not make you any more savvy.  Sure, you might gain insight and potential tricks to use, but the application is so much more important.

Social media changes on an ongoing basis and keeping up with new tools, trends and even sites can be a full-time task.  Reading, interacting, connecting and adding value is how social media has made its mark.  Value is king though, if there was not value then no one would use it.

Get out there and use it in some business application.  Otherwise, it is great that you learned it, but I want to see what you’ve done with social media to make your mark.

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About kufarms
10 years in HR and recruiting both in the corporate and agency worlds. Corporate Recruiter and Socail Media Strategist. Looking to share and discuss topics as well as hopefully provide some thought. Dad of 2 with a loving wife.

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