The Mobile Market

Everyone seems to have an opinion on mobile marketing and mobile recruiting.  Is it important, when should we get there, will anybody find my content?  Ultimately the answer is anybody that you view as a target is there already.  Is your web site mobile compatible?  This is extremely important on how potential clients, customers or recruits perceive and interact with you.

The positive news is that if you have a company profile on any of the social networks, you should be able to leverage this as a means to connect and drive interest and interact with your followers.  Obviously social networking is an excellent way to interact, participate in conversations and be active.  Activity is important.  If you are all over the place, it will show to your followers.  If you only post jobs, that will reflect on how you utilize the tools available to you.

Like it or not, video is also important.  If you use YouTube, you are all set for mobile viewing which is a huge plus for you already.

In the end, if your web site is not compatible then work to redirect to sites where you maybe viewed and have a more positive user experience.  It truly is more important than you may realize.


About kufarms
10 years in HR and recruiting both in the corporate and agency worlds. Corporate Recruiter and Socail Media Strategist. Looking to share and discuss topics as well as hopefully provide some thought. Dad of 2 with a loving wife.

2 Responses to The Mobile Market

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