LinkedIn and Twitter… Not Perfect Together

Social media is integrated and is becoming more so every day.  One of the more recent releases was that LinkedIn now allows you to connect your Twitter account and feed into your LinkedIn profile, and vice versa.  Also, since both sites allow you only 140 characters to post a message, it is even more of a natural fit.

 

 On the surface, this is a great move for LinkedIn.  But upon a deeper dive, I’m not so sure that it is in every instance.

 

 Twitter is an outlet for you to share information on any topic whether it is personal or professional in nature.  LinkedIn is very much a professional networking site and where business related topics are discussed.  With the introduction of Twitter to LinkedIn, the conversation may change and probably not for the better.

 

 Members on LinkedIn who are not currently neither active nor accepting of Twitter are now getting your “noise” on any topic, including the non-business variety of message.  This could be viewed as a negative within your network and could result in the loss of connections.

 

Personally, I have linked my LinkedIn and Twitter accounts because I felt this was a fantastic merge from a business perspective.  I am now able to communicate with two, potentially different, networks.

 

If you are like me, my strong recommendation is to not allow every “tweet” into your LinkedIn profile.  LinkedIn was smart in how they allow you two choices as to what “tweets” are connected.  You are able to select either the “all tweets” option or the “only tweets with #in within the message” option.  The first option has a high probability of drowning out your audience and potentially damaging professional relationships simply if you “tweet” often or not always on business topics.  The second option is much better and appears to be more realistic for each audience.  Simply by keying “#in” within your “tweet” will post to both Twitter and LinkedIn.  This provides you a greater ability to stay on the course you have chosen on Twitter but increases your ability to post business information on multiple sites.

 

Not perfect but it definitely can work well depending on how you choose to use it.  What this integration continues to reinforce is that you must be very smart with what information you choose to publish online and to what audience.  But the business application can be highly leveraged in how you communicate to both audiences.

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About kufarms
10 years in HR and recruiting both in the corporate and agency worlds. Corporate Recruiter and Socail Media Strategist. Looking to share and discuss topics as well as hopefully provide some thought. Dad of 2 with a loving wife.

2 Responses to LinkedIn and Twitter… Not Perfect Together

  1. Have to agree with you on the separation of networks issue. I try (and am sometimes even successful) to keep the three social platforms I use discrete. (Twitter, Facebook, and LinkedIn) If I share everything on all platforms I feel it takes away from the unique value each one has. I also don’t want to be the guy who appears to posts on a single subject in triplicate. Good topic and well articulated.

  2. kufarms says:

    Thanks Christian – it does become more difficult each day thinking about what and where to convey a thought. With the different sites now mostly allowing you to connect toghether, I wonder if this will lead to a negative impact on people starting to choose one sight over another? I do like that you keep content fresh on each site, well done! Thanks

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