LinkedIn and Twitter… Not Perfect Together

Social media is integrated and is becoming more so every day.  One of the more recent releases was that LinkedIn now allows you to connect your Twitter account and feed into your LinkedIn profile, and vice versa.  Also, since both sites allow you only 140 characters to post a message, it is even more of a natural fit.

 

 On the surface, this is a great move for LinkedIn.  But upon a deeper dive, I’m not so sure that it is in every instance.

 

 Twitter is an outlet for you to share information on any topic whether it is personal or professional in nature.  LinkedIn is very much a professional networking site and where business related topics are discussed.  With the introduction of Twitter to LinkedIn, the conversation may change and probably not for the better.

 

 Members on LinkedIn who are not currently neither active nor accepting of Twitter are now getting your “noise” on any topic, including the non-business variety of message.  This could be viewed as a negative within your network and could result in the loss of connections.

 

Personally, I have linked my LinkedIn and Twitter accounts because I felt this was a fantastic merge from a business perspective.  I am now able to communicate with two, potentially different, networks.

 

If you are like me, my strong recommendation is to not allow every “tweet” into your LinkedIn profile.  LinkedIn was smart in how they allow you two choices as to what “tweets” are connected.  You are able to select either the “all tweets” option or the “only tweets with #in within the message” option.  The first option has a high probability of drowning out your audience and potentially damaging professional relationships simply if you “tweet” often or not always on business topics.  The second option is much better and appears to be more realistic for each audience.  Simply by keying “#in” within your “tweet” will post to both Twitter and LinkedIn.  This provides you a greater ability to stay on the course you have chosen on Twitter but increases your ability to post business information on multiple sites.

 

Not perfect but it definitely can work well depending on how you choose to use it.  What this integration continues to reinforce is that you must be very smart with what information you choose to publish online and to what audience.  But the business application can be highly leveraged in how you communicate to both audiences.

Advertisements

2009 Social Recruiting Summit

On Monday, November 16th in New York City, the Social Recruiting Summit took place amongst a great crowd of presenters and attendees.  The energy was high and social media/social networking was on everyone’s mind!

Laurie Ruettiman (AKA Laurie Woman) was an awesome MC and one who really gets HR, Recruiting and Social Media.  And she should get it knowing her vast and strong HR background.  Laurie was a perfect choice to MC this event and kudos to ERE for this selection.  Also, yes, Laurie was standing on her soapbox all day!

Fred Wilson, Carmen Hudson, Kelly Dingee, Ben Gotkin, Kerry Noone, Heather Tinguely, John Sumser, Master Burnett, Susan Burns, Gerry Crispin and Jessica Lee all provided excellent insight to social media for recruiting and the only shame is that during the day you had to make choices on who you would like to hear.  These were presenters that were worth coming in, meeting, listening to and interacting with on a variety of topics.

Not only were the presentations great but the networking opportunities were invaluable as well.  It was a chance to meet those that you have Tweeted with for a while, spoken with on the phone or just reconnecting from anther function.

What did I take away from #SocialRecruiting?  I got something out of each presentation I attended but the 5 big ideas that really stuck out in my mind were: 

  • Fred Wilson – Blogs are where people build trust and to build an audience.  Blog every day.  It is hard to do but you have to make time to do it.  And make it a key part of your company web site.
  • Fred Wilson – Identify 3 things you have been doing for over 10 years, stop doing them and replace them with 3 new things.
  • Kerry Noone – Make sure that every comment is followed up on, either by a direct response or by connecting with the right recruiter.  It is important to keep the direct contact going on your social networking sites.
  • Master Burnett (reiterated by Gerry Crispin) – If you are not in the conversation, others will lead it.  This is so powerful and completely TRUE.
  • Jessica Lee – Do it for you and enhance your brand.  People want to get to know you more than they want to know the company.  People will learn about the company through your interactions.

And my bonus take away:

  • Chris Hoyt gave a perfect glimpse at how effective a Google Wave at a conference is to share information, provide insight to others and how it is even a great tool to have the conversations continue even after the conference has ended!

If you couldn’t attend this session, definitely make it part of your 2010 plan.  The information is phenomenal but the connections are invaluable!

Twitter and Facebook Friends

facebooktwitter

I began using Twitter and Facebook for two different activities; Twitter for more professional use and Facebook for more personal use.  That seemed to be a very logical course of action.

 

 Over time, after lots of thought and many, many conversations I have changed my strategy.  I am using both in a more professional manner and interjecting the personal side along the way.

 

 My wife is one of “those people” who don’t completely understand social media and isn’t happy when I post personal information about our family.  So while I do have Twitter and Facebook on my Blackberry, I rarely use them when I am with my family.

 

 And while I strongly disagree with her on the use of social media, she caused me to take pause about the personal sharing aspect.  Are my “friends” interested in big family updates or in minor happenings?  Maybe.  Do my “friends” really need to know that I am watching Manchester United with my sons?  Do my “friends” need to know what I am doing, even in general terms?  I didn’t think so and this began my transformation.

 

Since everything has been/is/will be about your image, or personal brand, I began to take a stronghold on “me on-line”.  I chose to continue with a more serious me.  My friends/followers will get to know me and my personality through my communication and hopefully, as is my personal goal, to speak with many of them in real life to develop stronger relationships.

 

Plus, social networking is not a numbers game.  I don’t care if I have more followers than you or if you have more followers than me.  I care about how we interact, about learning and about sharing good information (hopefully).

 

I am inviting my Twitter friends into Facebook and connect in what I hope becomes the beginning of stronger relationships.  Take these relationships and watch how your connections grow.  It is truly amazing that value (which an over used word in my opinion) will add both credibility as well as meaningful connections into your world.  It is how you grow your friends and followers that is ultimately most important.

 

So, please join me on Twitter, Facebook and LinkedIn and let’s pass it forward!

How I Landed My Dream Job

clouds-2Have you heard those stories about people who follow their passion and they end up finding their dream job?  I have heard these stories as well, and I never truly believed it would happen to me (although I always kept hope and kept chasing that passion).

Well, it did happen to me!  And I want to share my story with you in hopes that it will help you to chase your passion.  The best part… the job I have didn’t exist within most companies as short as 6-months ago!

I have been a recruiter for over 10 years, both on the agency and the corporate sides.  I love networking and connecting with people, so this profession is a great place for me.  I also like to keep updated on the latest trends and stay on top of great ways to connect with people effectively.  I never needed to change any of my search strategies or methodologies, just added new techniques to the list: mainly surrounding social media.

I was an early adopter of social media within my team and I used it to connect with new people, globally, in order to exchange ideas on a variety of topics but I really focused mainly on HR and recruiting.  I found this to be a way to expand my network and learn from a much broader population.

So, what do I do on social media?  Pretty much the same as most of you out there.  I am active on Twitter, Facebook, LinkedIn as well as reading blogs and posting blog entries.  I am on other sites; however, I do not spend as much time or focus on them right now.

One blog post that really energized me was from Jessica Lee, that she posted just over one year ago.  Jessica referenced an online article she read about a recruiter in Silicon Valley who was interviewed at a job fair.  The purpose of the article was to allow the readers to learn more about her job search as well as how the job market was changing.  Jessica Google’d this particular recruiter and found it extremely difficult to locate this person within the returned results.  What I took away from this post was Jessica’s resounding recommendation that all recruiters need to be in social media in order to be found… especially in recruiting!

That day I went out and began to sign up for a few new social networking sites, which I was not already on, in order to:

  1. connect with others more efficiently
  2. to become more active in the conversation
  3. to be found

I put forward a more conscious effort to discuss with others to learn more about what they do.  I took time to connect outside of social media (either on the phone or in person if the ability was there) to further develop these relationships.  And through these relationships I directly impacted open positions I was working on and did make a hire through Twitter.  I continue to leverage all social media resources today to supplement my recruitment activity.

Over time, my company investigated social media for our messaging, our ongoing branding, recruitment activity, and as a new channel for us to grow as a company.  As this direction was being considered and decided upon, I was approached to help lead our global recruitment social media strategy, implementation, and execution.  This truly was a dream job opportunity for me and it is something so new that I am finding myself directly impacting my company’s message into the market.  Yes, I did say dream job even though this position did not exist just a few months ago.

I read about companies creating this type of position and thought to myself that this role would be a phenomenal opportunity for me to expand my experience and knowledge.  Also, it would be a lot of fun and a lot of hard work.

Yes, as a recruiter I have always worked to positively impact my company and convey our brand and message in my daily recruitment activities.  But now to be able to do this on a much broader scale is completely energizing and humbling – that I was selected to help lead this effort.  For a relatively short time, I was thinking that one day I would like to move into this type of an opportunity and determining how might I position myself best for this type of career progression.  The results of my personal decision to expand into a relatively untapped medium was that I was rewarded for thinking outside of my teams current strategy and I am now able to directly impact my company in the social media space.

The best part, I am still with my same company and expanding my experience and responsibilities!

My recommendation, to all of you, is to follow your passion.  Identify what it is that motivates you and will allow you to do your job better and more effectively.  Also, determine how it may impact your day-to-day activity in a positive way so that it is not distracting from your objectives.  You may even want to approach this passion with your manager to discuss how you might involve it into your productivity.  In hind sight, I wish I approached my managers directly but it did end up for the best.

Don’t wait for something to happen, make it happen.  Your dream job is waiting for you as well!