Do You Have A Twitter Strategy

As you are on Twitter and communicating with your followers, I have on question for you to seriously consider:  When you type a tweet, who is it for?

Your answer will vary but will be in one of these main categories:

  1. I tweet for me only
  2. I tweet trying to be funny/sarcastic/witty
  3. I tweet to convey interesting information and insight
  4. I tweet to interact with others

Let’s talk about each of these.

I tweet only for me

My short answer is to get off of Twitter now.  I don’t mean to be harsh but really you are not here for social networking (yes networking… connecting with others).  I have seen people tweet what they are eating or drinking, what they are doing, or a simple statement “ah refreshing”.  Obviously these messages are not doing anyone outside of you any favors and you are not providing value to your followers.

Recommendation: review your strategy to improve it or stop tweeting

I tweet trying to be funny/sarcastic/witty

Twitter isn’t a comedy club or an episode of Seinfeld.  Again, it is social networking… connecting with others.  You need to engage in conversations and not try to be a one man stand up act.  If you are naturally funny/sarcastic/witty in the course of these conversations then that is adding to the value of your followers.

Recommendation: interact and use your personality to the advantage

I tweet to convey interesting information and insight

This is a great place to be.  You are pushing information out there so that others may learn from your insight or information that you find.  This is a most helpful person but they do not always interact.  They are too busy pushing information out that they cannot manage the two way conversation.

Recommendation: get a Twitter application (TweetDeck or Seesmic) to respond quickly to responses and be more interactive

I tweet to interact with others

This is where you need to be, in the Web 2.0 world.  Push information and discuss with others on a number of topic levels.  You have the ability to follow people all over the world who share similar interests and may provide unique insight to you.  Why stay within a particular geography?  Recommendation: connect with others and get broader insights to any topic

The real use of Twitter is in actions and not in just pushing out information.  If you don’t interact, you are lost and need to revise your plans.  Do it now before your value and trust are questioned by your followers.

About kufarms
10 years in HR and recruiting both in the corporate and agency worlds. Corporate Recruiter and Socail Media Strategist. Looking to share and discuss topics as well as hopefully provide some thought. Dad of 2 with a loving wife.

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