The Company Social Media Plan

Many others have already written about corporate social media policy for employees; which is 100% critical with zero “ifs”, “ands” or “buts”.  I want to talk about the company voice.

Companies are jumping onboard everyday into social media (in one form or another) and legal departments everywhere are either starting to either drink the Kool-Aid or they are realizing this change initiative is not a fad but is truly the future.  Either way, this is a win for business.

Companies must have a social media presence – if for nothing else than to contribute to the conversation.  A company will be talked about; good, bad or indifferent… it will happen.  Social networking now allows business to contribute, direct and maybe even change any previous perception.

Companies need a voice and it shouldn’t be strictly a voice from PR or Marketing or Legal.  Get employees involved and work to drive communication.  Start conversations, solicit feedback.  Put a plan in place and move on it.

Now is a great time to put the plan in action.