Me 2.0 – my review and thoughts

While on vacation I took the opportunity to read Dan Schwabel’s book, Me 2.0 and it left me with a really positive feeling and outlook.  Dan provides the reader with some great insight into personal branding through social media and social networking.

Although this book is geared towards Dan’s expertise of Generation-Y, or Millennials, other generations (like me a Generation-X guy) can pick some good insight out as well.

Below are a couple to areas I really enjoyed in the book, I am only highlighting a few as I don’t want this to be an essay!

Excellent points:

  • Social networking – excellent overview to numerous sites, why it is important to manage your brand and how best to effectively manage.
  • Security – great points on internet security and how to try to reduce your risk of being affected.
  • Social media – setting up your own web site, blogs, how to interact with others effectively to further push your message and brand into the market.
  • Passion – be passionate about you because that is really what it is all about!

Points I tend to disagree with (from an HR perspective):

  • Cover letter – most recruiters today tend to bypass the cover letter and head straight to the meat of the resume.  If you are contacting a recruiter directly via email then use the email body as your cover letter.  Also, highlight why the company will benefit from hiring you.
  • Résumé – Dan recommends including a lot on your resume and I have the opposite approach and recommendation.  Sure, your resume is the tool to get in the door but don’t oversell so that there isn’t much to add in a resume.  A resume is a sales tool to get in the door to sell your brand.

I firmly believe this is a great read and an excellent resource for anyone of any generation considering their personal brand.  Again, this book is geared towards Gen-Y / Millennials but anyone should be able to pick and choose the ideas that work best for their own personal goals.  The value of this book for anyone wanting to consider their personal brand is priceless and, yes, some information maybe review but there are plenty of new ideas to consider.

Worse case scenario, this is a topic that will stay in your mind in a very competitive world (regardless of your industry) and you will continue to refresh your mind and maybe even encounter some new ideas along the way.

Advertisements

About kufarms
10 years in HR and recruiting both in the corporate and agency worlds. Corporate Recruiter and Socail Media Strategist. Looking to share and discuss topics as well as hopefully provide some thought. Dad of 2 with a loving wife.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: