How Do You Say It?

Customer or Client?


It may not mean that much to you, but each implies something very different.  Think about it for a moment.


A customer is someone that you work for to fulfill a need and become a partner.  They have engaged you to add value and help expand their business model.  It implies that you want to develop this relationship and help them to succeed.


A client is someone that engages you for a specific reason and you are fulfilling that need.  It is more of a business relationship and less of a mutual beneficial relationship.


Take a big picture approach when choosing your words, it does matter.


About kufarms
10 years in HR and recruiting both in the corporate and agency worlds. Corporate Recruiter and Socail Media Strategist. Looking to share and discuss topics as well as hopefully provide some thought. Dad of 2 with a loving wife.

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