How Do You Say It?

Customer or Client?


It may not mean that much to you, but each implies something very different.  Think about it for a moment.


A customer is someone that you work for to fulfill a need and become a partner.  They have engaged you to add value and help expand their business model.  It implies that you want to develop this relationship and help them to succeed.


A client is someone that engages you for a specific reason and you are fulfilling that need.  It is more of a business relationship and less of a mutual beneficial relationship.


Take a big picture approach when choosing your words, it does matter.