Job Seeker Tips – Know Thy Audience

Know your audience.


When you are preparing for a customer presentation, I imagine you spend time wanting to understand who will be in the audience, their role with the company, are they a decision maker, and many other important points.  You want your presentation to come off as clean as possible and represent you, your company and your brand in the most positive light.


If you are out with friends, you know your audience and what is appropriate and not appropriate.  If there are new people with you, you want to get to know them a little (to do your best to avoid the dreaded “insert foot into mouth” moment).


This is no different from conducting a job search.  Blindly submitting a resume is sometimes necessary but should be a last resort.  Take time to research the company, understand the products or services offered, who key players are and even key customers.


Also, with social networking truly in a boom phase, it should be easier than ever to find an in at a particular company.  If I have an employee sends me a resume, that resume jumps to the top of my list.  Why, referrals are critical to any company.


If you do this, make sure your skills are in line with what the position requires.  Don’t use this avenue if you aren’t a match just to have a conversation.  This will diminish your credibility and will potentially make the recruiter question future referrals.


Bottom line, in today’s economic climate, if you are looking for a job then make it your job and do it to the best of your ability.  Hard work will pay off but be smart about it.

About kufarms
10 years in HR and recruiting both in the corporate and agency worlds. Corporate Recruiter and Socail Media Strategist. Looking to share and discuss topics as well as hopefully provide some thought. Dad of 2 with a loving wife.

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